Your path into the world of advertising
and top model jobs!
with itsYOU Model-Coaching
Have you always wanted to get started in the advertising and modelling industry and become the face of your dream clients? But so far, it hasn't worked out? You may not know how to get started.
Would you like to appear confident and professional
and even be booked for advertising campaigns worth 4-5 figures?
Whether you are a beginner, a senior citizen, an amateur model, a professional model,
an influencer, an actor, a content creator
or someone who wants to be successful in front of the camera
– Our personalised advice and support is just what you need to successfully change careers and advance in the advertising and modelling industry.
Our goal: to show you how to recognise your potential, make it visible, be perceived confidently as a professional model in the market, and get off to the best possible start in the industry.
What suits you?
1:1 Online Coaching – personalised & individual
Several weeks of online modelling career advice and support – from anywhere and interactive
Intensiv‒Workshops & Events – live in Hamburg
Successful customers
NEWCOMER • HOBBY MODEL
You're just starting out and want to finally break out of your everyday routine, stand in front of the camera, see yourself in magazines, on posters or on TV. But instead of a breakthrough, all you feel is frustration:
❌ You are new to the business and do not know how to get started successfully.
❌ TFP shoots get you likes, but not jobs.
❌ Agencies are not responding.
❌ You ask yourself: Am I too old? Too short? Not good enough?
Perhaps you have almost given up – but this dream simply won't let you go. And you know what? Rightly so!
Modelling is not a matter of chance, but a smart strategy. A few nice photos alone will not get you where you want to be. It takes more than that!
Your success begins when you realise that modelling is a profession and that you need consulting experts and industry insiders (e.g. casting directors, photographers, style consultants, etc.) at your side.
This is the only way you will succeed in the advertising and modelling world in the long term!
MODEL • INFLUENCER • ACTOR
Or are you already in the business, giving your all at auditions, sending out applications – but it's just not enough for the really big five‒figure advertising campaigns?
❌ You don't come across well on camera.
❌ You lack the right camera and casting training.
❌ Casting directors don't give you feedback
❌ Aagencies and clients ignore your enquiries.
You're frustrated and on the verge of giving up.
But there is a way out!
Find out what decision-makers really want to see from you on camera – and finally become the face of major campaigns!
No more guesswork. Just clarity and success thanks to our personalised support and career advice tailored to your needs.
Get to know me.
Hi, I'm Birgitta Gallagher ‒
international casting director, photographer, casting camera posing expert, style consultant, agency owner, marketing & business consultant.
international casting director, photographer, casting camera posing expert, style consultant, agency owner, marketing & business consultant.
With over 30 years of experience in the fashion, casting, advertising and film industries, I know exactly what decision‒makers want to see – and how you can make a convincing impression in front of the camera. My career took me from Germany to Australia and then to the USA, where I worked with international productions, directors and brands, including a stint with renowned fashion designer JIL SANDER. I have cast countless talents, provided them with individual support and prepared them for major campaigns. My expertise ranges from casting international advertising campaigns to talent marketing and client and campaign consulting – with a global network and in‒depth industry knowledge.
As the owner of MsGallagherCasting, AbsolutelyFabulousAgency and 1AManagement, I specialise in discovering and casting performers for international advertising campaigns, providing them with individual support and recommending clients for their campaigns. In addition, with itsYOU Consulting, I offer tailor‒made and individual consulting and support for career changers, models, actors, influencers and performers to optimally prepare them for their careers in front of the camera.
Let's talk.
Sign up here for a free consultation, during which we will analyse your current situation and develop a customised solution for you. And who knows, maybe our journey will continue even further after that. Only if you want it to, of course.
The procedure:
1. Complete the application form
2. 15-minute introductory chat on the phone
3. 30-minute consultation via video call
4. Optional: Long-term cooperation, only if everything fits, of course
Newcomer • Hobby Model
You're missing EVERYTHING! Experience in front of the camera? Self-confidence? A compelling photo & video portfolio? The right agency! Do you doubt your talent?
Stop putting yourself down! You too can become a model – no matter how old or tall you are! Important! You have to really want it! Don't try to do it alone anymore! Learn the right strategy with us.
Model • Influencer • Actor
Why aren't they booking you? Your public image is weak, your self-marketing unclear. You lack presence in front of the camera, and the rejections are piling up. You thought you had what it takes – but reality is frustrating you. It's time to change your impact and finally become visible and get booked with our strategy!
Before & After Stories!
Our before and after stories show how our clients embark on their journey. With coaching, castings, shoots, styling and personal support, they have boosted their self‒confidence, redefined their look and are now full of energy as they pursue their careers as professional models.
Slide 1 of 5
It works!
See what our itsYOU clients have to say and what they have achieved through our joint consultation.
Alesia, 46 years old, Commercial Model, Photographer
She photographs models and now wants to become a model herself. Not just behind the camera, but in front of it.
She loves the transformation and is enthusiastic about us.
Alex, 51 years old, Commercial Model, IT specialist
He had already tried his hand at modelling as a hobby, but got stuck and couldn't get any jobs from his agency.
It was clear that he had the wrong photos in his portfolio. That was quickly changed. Thanks to our network of photographers, he now works as a professional model and is in demand at many agencies.
Mila, 53 years old, Commercial Model, Coach
Mila came to us as a complete beginner. She wanted to learn how to become a model. It worked!
Thanks to our extensive international agency network and our professional photographers, she is now impressing many professional agencies with her fantastic new photos, and is now working for them.
She now goes through life with a confident aura.
Mariola, 59 - BestAger Commercial Model
As a complete newcomer with no experience as a model, Mariola discovered her passion in front of the camera!
She has discovered her passion for photo shoots! She now knows how to take great photos and videos for her auditions and portfolio. She now knows how to use lighting and the right camera position to present herself in a completely professional and authentic way. And she can do it all by herself at home. With a new hairstyle and look, she now shines as a model.
Rolf Scheider - Ex GNTM jury member about us
Rolf Scheider has been working in the modelling industry as a casting director and model agent for 40 years and was a judge on Germany's Next Topmodel, among other things. He is convinced of the quality of our advice.
Petra, 72 - Best-Ager Model
She started out as an extra in 2023, but the leap to advertising model didn't work out on her own.
Thanks to our itsYOU strategy & marketing consulting, success came right away. Petra had two advertising shoots with Rossmann & McDonalds, which already earned her €5,300.
Rosa, 32 - Model
Rosa didn't want to keep trying things out on her own as a model either! With itsYOU consulting, she was able to improve her photo portfolio and auditions so much that she was finally booked for a car campaign and earned €25,000 for one day's work and numerous usage rights.
Nasibeh, 38 - Model
Thanks to our itsYOU marketing and strategy consulting services, Nasibeh was booked for her first e-casting for an advertising shoot and photo shoot for Fielmann and Samsung after just three weeks, earning over €6,500.
Modelling is helping her build another source of income, even though she had no experience before our consultation.
Elena, 42 - Model -
Coach/Trainer for Olympic figure skaters
Elena built up her portfolio with us and learned how to present and film herself professionally in videos.
Thanks to our strategy and marketing career advice, she now confidently masters interviews – even on Swiss television. Today, she feels completely at ease in front of the camera.
Esther, 38 - Model
Esther didn't know what she needed to improve. No feedback, no bookings. With our itsYOU Marketing & Career Consulting, she finally received clear, individual feedback, targeted improvements and a strategy to build herself up in the top league. Now she knows what matters – and her career is taking off!
Christine, 54 - Bestager Model, Doctor & horse rider
Christine has already appeared in a commercial with her dog Chewbacca! Now they are back in casting fever for a major German pet supplies customer. There is €12,400 up for grabs.
Christine is a passionate model and has already gained experience in photo shoots. Thanks to our marketing advice, she has been accepted by numerous professional agencies. We are now advising her on ‘the perfect eCasting’ to help her land 4‒5 figure advertising shoots.
Laura, 36 - Actress and Model
Laura had already done a few small jobs, but never made it into the big leagues of well‒paid and prestigious clients.
Laura worked on her self tape Castings and mindset using our strategy and achieved lucrative success as a result. She landed exciting TV series jobs, namely for the RTL TV series ‘GZSZ’ and the ARD TV series ‘Sturm der Liebe’. We are extremely proud of Laura!
Alesia, 46 years old, Commercial Model, Photographer
She photographs models and now wants to become a model herself. Not just behind the camera, but in front of it.
She loves the transformation and is enthusiastic about us.
Alex, 51 years old, Commercial Model, IT specialist
He had already tried his hand at modelling as a hobby, but got stuck and couldn't get any jobs from his agency.
It was clear that he had the wrong photos in his portfolio. That was quickly changed. Thanks to our network of photographers, he now works as a professional model and is in demand at many agencies.
Mila, 53 years old, Commercial Model, Coach
Mila came to us as a complete beginner. She wanted to learn how to become a model. It worked!
Thanks to our extensive international agency network and our professional photographers, she is now impressing many professional agencies with her fantastic new photos, and is now working for them.
She now goes through life with a confident aura.
Mariola, 59 - BestAger Commercial Model
As a complete newcomer with no experience as a model, Mariola discovered her passion in front of the camera!
She has discovered her passion for photo shoots! She now knows how to take great photos and videos for her auditions and portfolio. She now knows how to use lighting and the right camera position to present herself in a completely professional and authentic way. And she can do it all by herself at home. With a new hairstyle and look, she now shines as a model.
Rolf Scheider - Ex GNTM jury member about us
Rolf Scheider has been working in the modelling industry as a casting director and model agent for 40 years and was a judge on Germany's Next Topmodel, among other things. He is convinced of the quality of our advice.
Petra, 72 - Best-Ager Model
She started out as an extra in 2023, but the leap to advertising model didn't work out on her own.
Thanks to our itsYOU strategy & marketing consulting, success came right away. Petra had two advertising shoots with Rossmann & McDonalds, which already earned her €5,300.
Your success in front of the camera starts NOW!
This is how you can achieve a successful career and camera presence today. No detours, no wasted time – go straight to your goal and get bookings faster!
✅ Fewer rejections – more jobs & income.
✅ Find your right path into the advertising industry.
✅ Appear confident & be convincing in front of the camera.
✅ Earn money instead of feeling frustrated.
Why is this important? Recognition, financial security and a stable career! Whether as a model, influencer or actor – a strong presence and professional appearance opens doors to great opportunities.
I – Birgitta Gallagher, casting director, agency owner, client consultant with more than 30 years of experience – am on the side of the decision-makers and know exactly what clients, agencies and directors really want to see.
The market has changed as a result of digitalisation – and you need the right strategy, advice and network to become visible. I will show you how to position yourself correctly, convince others and finally get booked for big jobs.
Don't want to fight alone anymore?
Then let's get started together!
We accompany you on your journey to greater self-confidence, professionalism and success.
Newcomer • Hobby Model
Your start to a professional modelling career!
Modelling is more than just beautiful pictures – it's a profession that requires the right strategy, experience, network and a strong team. You've realised that it's difficult without a professional plan and are now ready to take the next step. You don't want to just dream anymore, you want to finally get started professionally?
Then it's time to invest in your modelling career to strategically and successfully master your entry into the industry. Without detours, with a clear strategy – now is your chance!
Model • Influencer • Actor
The shortcut to the top league of customers!
Successful models leave nothing to chance – they develop strategically. If you want to work for the top brands, you need more than just beautiful pictures.
Targeted 1:1 feedback and professional advice will help you perfect your auditions, optimise your portfolio and improve your marketing so that clients will have no choice but to book you.
Don't want to waste any more time and finally want to work at the highest level? Then take this opportunity to develop professionally with us and get booked for the really big jobs!
itsYOU team of experts
Katrin
Photographer • Posing Expert • Model
Katrin is a sensitive photographer who captures genuine emotions, natural moments and the beauty of the moment in authentic, timeless images with heart and creativity.
Anja
Hair & Make-up Artist • Model • Posing Expert
As an experienced hair and make-up artist and model, she not only stands for professional styling, but also offers valuable tips and experience.
Alicja
Hair & Make-up Artist
Alicja is an expert in make-up and hair and is known, among other things, as a judge on the VOX TV show ‘Let's Glow – Die Make-up Challenge’ alongside Boris Entrup.
Hubert
Photographer • Videographer • Casting Director
Hubert is the casting director behind KUKI Casting – with many years of experience, passion and a keen sense for people and brands, he finds the perfect face for every production.
Our clients
itsYOU offers innovative consulting services in the advertising, film and modelling industry.
Legal notice regarding all itsYOU consulting services
The consulting services offer individual support and advice for aspiring models, career changers, performers, actors, influencers, coaches, mentors, consultants, and others. It is expressly not a training course or distance learning programme within the meaning of the Distance Learning Protection Act (FernUSG).
There is no standardised curriculum. The content is tailored to the individual goals, questions and results of the participant. Exercises are voluntary and can be completed at your own pace. Zoom calls are interactive consultations with feedback and individual recommendations.
Any documents (e.g. PDFs, videos, checklists, links, recommendations) provided by us are only intended as supplementary aids and not as teaching materials.
There is no learning or final examination, no certificate and no state-recognised qualification.
Participants are responsible for implementing the tips, exercises and recommendations provided. No specific success (e.g. agency contract, casting result, job placement) is guaranteed. The aim of the consultation is to provide personal support, guidance and individual development – not to provide state-recognised training.