Become visible. Become a model.
We, itsYOU, accompany you personally and individually on your way to a free and self-determined life as a successful professional model and provide you with expert knowledge, mindset skills, and the most important industry tools that will lead you to success as a professional model.
We will guide you and prepare you for the modelling and advertising industry.
itsYOU Strategy & Career Consulting
This individual consultation, lasting several weeks, is aimed at all
beginners, amateur models, career changers, professional models and anyone who wants to become one and who:
✅ wants to position themselves professionally,
✅ wants to elevate their portfolio and appearance to a professional level,
✅ Seek experienced expertise directly from industry insiders,
✅ desire personalised and individual support at their own pace – and want to be met where they are right now.
Goodbye camera shyness
You will receive personal support and work with us to boost your confidence in front of the camera – for an authentic and confident performance.
A compelling portfolio
We will work with you to develop your comp card look,
find suitable photographers and advise you on how to impress top agencies and clients with your photos and a compelling industry styling/look.
Genuine industry insights
Understand how to position yourself effectively and get your professional career in the industry off to a flying start. Learn everything you need to know about agency and client applications, social media, contracts and fees.
Benefit from our international network of professional agencies, photographers, hair and make-up artists, stylists, posing and casting experts.
Casting power & experience
Thousands of models and talents cast.
We have successfully supported hundreds of clients and their campaigns.
With 30 years of insider experience, we know exactly
how you need to present yourself to become the face of a brand.
We are a good match if you:
Hi, I am Birgitta!
International casting director, photographer,
casting camera posing expert, style consultant, agency owner, marketing and business consultant
Welcome! Join me and explore the world of modelling.
With over 30 years of experience in the fashion, casting, advertising and film industries, I know exactly what decision-makers want to see – and how you can make a convincing impression in front of the camera. My career took me from Germany to Australia and then to the USA, where I worked with international productions, directors and brands, including a stint with renowned fashion designer JIL SANDER. I have cast countless talents, provided them with individual support and prepared them for major campaigns. My expertise ranges from casting international advertising campaigns to talent marketing and client and campaign consulting – with a global network and in-depth industry knowledge.
As the owner of MsGallagherCasting, AbsolutelyFabulousAgency and 1AManagement, I specialise in discovering and casting performers for international advertising campaigns, providing them with individual support and recommending them to clients for their campaigns. In addition, with itsYOU consulting, I offer tailor-made and individual consulting and support for career changers, models, actors, influencers and performers to prepare them optimally for their careers in front of the camera.
Now I am offering you the opportunity to become part of this exciting world. Are you keen and curious to conquer this world?
Anything is possible!
I look forward to seeing you!
Yours sincerely,
Birgitta Gallagher
It works!
What our clients say about us:
Alex, 51 years old, Commercial Model, IT specialist
He had already tried his hand at modelling as a hobby, but got stuck and couldn't get any jobs from his agency.
It was clear that he had the wrong photos in his portfolio. That was quickly changed. Thanks to our network of photographers, he now works as a professional model and is in demand at many agencies.
Mila, 53 years old, Commercial Model, Coach
Mila came to us as a complete beginner. She wanted to learn how to become a model. It worked!
Thanks to our extensive international agency network and our professional photographers, she is now impressing many professional agencies with her fantastic new photos, and is now working for them.
She now goes through life with a confident aura.
Mariola, 59 - BestAger Commercial Model
As a complete newcomer with no experience as a model, Mariola discovered her passion in front of the camera!
She has discovered her passion for photo shoots! She now knows how to take great photos and videos for her auditions and portfolio. She now knows how to use lighting and the right camera position to present herself in a completely professional and authentic way. And she can do it all by herself at home. With a new hairstyle and look, she now shines as a model.
Petra, 72 - Best-Ager Model
She started out as an extra in 2023, but the leap to advertising model didn't work out on her own.
Thanks to our itsYOU strategy & marketing consulting, success came right away. Petra had two advertising shoots with Rossmann & McDonalds, which already earned her €5,300.
Rosa, 32 - Model
Rosa didn't want to keep trying things out on her own as a model either! With itsYOU consulting, she was able to improve her photo portfolio and auditions so much that she was finally booked for a car campaign and earned €25,000 for one day's work and numerous usage rights.
Nasibeh, 38 - Model
Thanks to our itsYOU marketing and strategy consulting services, Nasibeh was booked for her first e-casting for an advertising shoot and photo shoot for Fielmann and Samsung after just three weeks, earning over €6,500.
Modelling is helping her build another source of income, even though she had no experience before our consultation.
Elena, 42 - Model -
Coach/Trainer for Olympic figure skaters
Elena built up her portfolio with us and learned how to present and film herself professionally in videos.
Thanks to our strategy and marketing career advice, she now confidently masters interviews – even on Swiss television. Today, she feels completely at ease in front of the camera.
Esther, 38 - Model
Esther didn't know what she needed to improve. No feedback, no bookings. With our itsYOU Marketing & Career Consulting, she finally received clear, individual feedback, targeted improvements and a strategy to build herself up in the top league. Now she knows what matters – and her career is taking off!
Christine, 54 - Bestager Model, Doctor & horse rider
Christine has already appeared in a commercial with her dog Chewbacca! Now they are back in casting fever for a major German pet supplies customer. There is €12,400 up for grabs.
Christine is a passionate model and has already gained experience in photo shoots. Thanks to our marketing advice, she has been accepted by numerous professional agencies. We are now advising her on ‘the perfect eCasting’ to help her land 4‒5 figure advertising shoots.
Laura, 36 - Actress and Model
Laura had already done a few small jobs, but never made it into the big leagues of well‒paid and prestigious clients.
Laura worked on her eCastings and mindset using our strategy and achieved lucrative success as a result. She landed exciting TV series jobs, namely for the RTL TV series ‘GZSZ’ and the ARD TV series ‘Sturm der Liebe’. We are extremely proud of Laura!
Alex, 51 years old, Commercial Model, IT specialist
He had already tried his hand at modelling as a hobby, but got stuck and couldn't get any jobs from his agency.
It was clear that he had the wrong photos in his portfolio. That was quickly changed. Thanks to our network of photographers, he now works as a professional model and is in demand at many agencies.
Mila, 53 years old, Commercial Model, Coach
Mila came to us as a complete beginner. She wanted to learn how to become a model. It worked!
Thanks to our extensive international agency network and our professional photographers, she is now impressing many professional agencies with her fantastic new photos, and is now working for them.
She now goes through life with a confident aura.
Mariola, 59 - BestAger Commercial Model
As a complete newcomer with no experience as a model, Mariola discovered her passion in front of the camera!
She has discovered her passion for photo shoots! She now knows how to take great photos and videos for her auditions and portfolio. She now knows how to use lighting and the right camera position to present herself in a completely professional and authentic way. And she can do it all by herself at home. With a new hairstyle and look, she now shines as a model.
Petra, 72 - Best-Ager Model
She started out as an extra in 2023, but the leap to advertising model didn't work out on her own.
Thanks to our itsYOU strategy & marketing consulting, success came right away. Petra had two advertising shoots with Rossmann & McDonalds, which already earned her €5,300.
Before & After Stories!
Our before and after stories show how our clients embark on their journey. With coaching, castings, shoots, styling and personal support, they have boosted their self-confidence, redefined their look and are now pursuing their careers as professional models with renewed energy.
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itsYOU offers innovative consulting services in the advertising, film and modelling industry.
Legal notice regarding all itsYOU consulting services
The consulting services offer individual support and advice for aspiring models, career changers, performers, actors, influencers, coaches, mentors, consultants, and others. It is expressly not a training course or distance learning programme within the meaning of the Distance Learning Protection Act (FernUSG).
There is no standardised curriculum. The content is tailored to the individual goals, questions and results of the participant. Exercises are voluntary and can be completed at your own pace. Zoom calls are interactive consultations with feedback and individual recommendations.
Any documents (e.g. PDFs, videos, checklists, links, recommendations) provided by us are only intended as supplementary aids and not as teaching materials.
There is no learning or final examination, no certificate and no state-recognised qualification.
Participants are responsible for implementing the tips, exercises and recommendations provided. No specific success (e.g. agency contract, casting result, job placement) is guaranteed. The aim of the consultation is to provide personal support, guidance and individual development – not to provide state-recognised training.